Over the past few years, video has risen in popularity across the world. You see videos online everywhere – on social media, Video Sharing websites like YouTube and Vimeo, online advertisements, and even on messaging apps like whatsapp.
People love video because visual content is retained by the brain much better than any page filled with words. According to studies, the average viewer remembers 95% of a message when it is watched, as opposed to only 10% when it is read. For this reason, Video is the perfect medium for businesses to improve customer engagement.
Video content has the ability to encompass all the other types of content. A video can include text, music, photographs, links, and even podcasts. No other medium has the power to catch the attention of its audience while conveying an engaging message.
The power of Video on Social media
Almost everyone you know probably has a YouTube or Instagram account—not to mention their use of video on Facebook, Twitter, Snap Chat and LinkedIn. Videos are a great way for people to express themselves and is one of the major benefits of video, in that it prompts shares amongst audiences. Internet users are more inclined to share videos as they are quick, concise and relatable – Video on social media generates 1200% more shares than text and images combined. And this number is likely to increase. Video is becoming even more socially relevant and easier to upload, view and share on a multitude of social media websites and apps.
Videos for Business
A lot of small businesses are finding success because of Video. In addition many major brands have determined that the future of their business lies within visual content marketing.
It is undeniable: video marketing is the most effective type of content for promoting services or products online. Being both versatile and profitable, video is the perfect cocktail to boost your conversions. If you are not using video content to promote your business yet, then you are missing out on the best means to engage your audience.